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UK Report: Behavioral Change Takes More Than a Nudge

No one seems to like the idea of regulation these days. Nudges, alternatives that try to get people to voluntarily alter their behavior by changing the context in which they make decisions, have been widely touted as a better approach. Cass Sunstein, Obama’s “regulatory czar” in the Office of Management and Budget, is a leading proponent of the “nudging” idea, and the co-author of a popular book promoting the concept that people should be gently helped to make better decisions for their health and welfare, rather than ordered to do so.

No one is against incorporating nudges into policy, at least no one I know. But the proponents of nudging sometimes make it sound like nudging should entirely replace more coercive approaches. A new report from the UK’s House of Lords Science and Technology Committee throws some cold water on that idea. The report concludes that nudges in isolation are often not as effective as a combination of voluntary and regulatory measures, and that the enthusiasm for nudges is not backed up by much evidence of success.

From the report’s summary:

Our central finding is that non-regulatory measures used in isolation, including “nudges”, are less likely to be effective. Effective policies often use a range of interventions.

We concluded that it is important to consider the whole range of possible interventions when policy interventions are designed. We place particular emphasis on this conclusion because the evidence we received indicated that the Government’s preference for non-regulatory interventions has encouraged officials to exclude consideration of regulatory measures when thinking about behaviour change. Though there is a lack of applied research on changing behaviour at a population level, there is other available evidence that the Government need to use to better effect. We were therefore disappointed to find that, although we received some examples of evidence-based policies, such as policies on energy-efficient products and smoking cessation services, we were also given many examples of policies that had not taken account of available evidence, including policies on food labelling and alcohol pricing.

We also found that a lot more could, and should, be done to improve the evaluation of interventions. This is not only good practice but would help to build a body of research that could inform effective policies targeting population-level behaviour change.

(Hat tip: Science Insider.)

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Holly Doremus | July 22, 2011

UK Report: Behavioral Change Takes More Than a Nudge

No one seems to like the idea of regulation these days. Nudges, alternatives that try to get people to voluntarily alter their behavior by changing the context in which they make decisions, have been widely touted as a better approach. Cass Sunstein, Obama’s “regulatory czar” in the Office of Management and Budget, is a leading […]

Holly Doremus | July 21, 2011

EPA Finalizes Mountaintop Removal Guidance

Cross-posted from Legal Planet. After a three-and-a-half month delay for White House review, EPA has finalized its guidance for review of mountaintop removal mining permits in Appalachia. I needn’t have worried that the White House would roll EPA Administrator Lisa Jackson on this one. The final guidance maintains the strong stand EPA took last April […]

Frank Ackerman | July 21, 2011

Facing up to the Real Cost of Carbon

This item, cross-posted from Triple Crisis, was written by CPR Member Scholar Frank Ackerman and fellow Stockholm Environment Institute-U.S. Center economist Elizabeth A. Stanton. Your house might not burn down next year. So you could probably save money by cancelling your fire insurance. That’s a “bargain” that few homeowners would accept. But it’s the same […]

Rena Steinzor | July 20, 2011

When Politics Trump Science: How the Ozone Standard’s Three-Year Delay Has Already Led to Thousands of Avoidable Deaths

This post was written by CPR President Rena Steinzor and Policy Analyst James Goodwin. Few incidents better illustrate the Bush Administration’s outright hostility to politically inconvenient science than its 2008 rule updating the ozone National Ambient Air Quality Standard (NAAQS). In the run-up to that rule, Bush’s EPA ignored the unanimous recommendation of the Clean Air […]

Holly Doremus | July 20, 2011

White Paper on Habitat Conservation Plans and Climate Change

Cross-posted from Legal Planet. Melinda Taylor at the University of Texas School of Law and I have just put out a white paper on Habitat Conservation Plans and Climate Change: Recommendations for Policy.  It can be accessed here through Berkeley Law’s Center for Law, Energy and the Environment, or here through UT’s Center for Global […]

Carl Cranor | July 19, 2011

How to Diss A Book Without Reading It

When you write a book, particularly one that has something to do with matters political, you have to expect criticism. So when I wrote Legally Poisoned: How the Law Puts Us at Risk from Toxicants (Harvard, 2011), I fully expected it to take a shot or two – not just from some of my colleagues […]

Lena Pons | July 18, 2011

Regulatory Plans Show Agencies at Risk of Failing to Finish Numerous Critical Rules During President Obama’s First Term

In April, CPR released a paper that looked at 12 critical rulemaking activities that we urged the Obama administration to finish by June 2012. The new regulatory agendas released by the agencies earlier this month show that instead of moving forward, the agencies are often slowing down.  Contrary to the “tsunami” of regulations that the Chamber […]

Ben Somberg | July 15, 2011

Debunked SBA Regulatory Costs Study Front and Center at House Energy & Commerce Committee Hearing

The House Energy & Commerce sub-committee on Environment and the Economy held a hearing yesterday on “regulatory chaos” (yikes!). One figure seemed popular: $1.75 trillion. That’s how much regulations cost the U.S. economy each year, sub-committee vice-chair Tim Murphy said in his opening statement. Two of the four witnesses made the same claim in their […]

Daniel Rosenberg | July 14, 2011

Through the Looking Glass: Chemical Industry to Star in the Role of Weeping Walrus at House Hearing on EPA’s Assessment of Toxic Chemicals

Editor’s Note: This morning, CPR President Rena Steinzor will testify at a House hearing regarding EPA’s Integrated Risk Information System chemical database (full testimony). This post by NRDC Senior Attorney Daniel Rosenberg, cross-posted from Switchboard, explains the importance of IRIS and how the program is under attack. Thursday morning, the House Science Committee’s Investigation and […]